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Transparency

CercaClaro's editorial policy

How we research and write our guides: official sources cited, disclosed and human-checked AI use, regulated topics flagged for review, and no paid placements.

Published:

In short: we research every guide and service page from official sources, cited with the date we checked them. We use AI to speed up first drafts, but a human editor checks every piece against those sources before it’s published. Legal, tax, immigration and health topics carry an «awaiting review» notice until a qualified professional signs off on them. We don’t sell mentions or placement in guides, and any cost figure we quote comes with a source and a date.

How we build the guides

Before writing any guide or service page, we look for the official source: the Boletín Oficial del Estado (BOE, Spain’s official gazette), the Agencia Tributaria’s website, Social Security, the Ministry of Inclusion, Migration and Social Security, town halls (ayuntamientos), or the relevant professional body (colegio profesional), depending on the topic. Every claim that matters links to, or cites, that source, with the date we checked it. We apply the same process across the practical guides and the services pages.

When a rule changes, we update the page and move the “Updated” date — we don’t quietly rewrite something important without leaving a trace of when it changed. And if we can’t find a reliable source for a fact — a price, a deadline, a requirement — we don’t publish it as if it were settled: we say so plainly, or we leave it out.

AI-assisted drafting, checked by people

We use AI models to speed up first drafts: structuring information, summarising regulations, and adapting one guide across several cities. No text goes live exactly as the model produced it. A human editor checks each draft against the cited sources, fixes anything the model got wrong, and removes any claim it can’t back up with a source.

Under the EU’s AI Act, AI-generated or manipulated content generally has to be marked as such — except where it has gone through human editorial review and a named person holds editorial responsibility for the publication, which is our case. Even so, we’d rather say it plainly here than leave it implied.

Regulated topics: the “awaiting review” notice

Spanish immigration law (extranjería), tax rules, employment law and health guidance change often, and a mistake can be costly. Any guide or listing covering these topics carries an «awaiting review» (pendiente de revisión) notice until a qualified professional — an immigration lawyer, a gestor (Spain’s licensed administrative agent — a bit like a cross between an accountant and a paralegal), or a health professional, depending on the topic — has checked it and signed off.

The page stays published and visible the whole time: we don’t hide it or pull it from search results, because we’d rather you read it with the notice attached than not find it at all. Once the review is done, we remove the notice and record who carried it out.

Publish and update dates

Every guide and listing shows when it was first published and, if it has changed since, when it was last updated. Those dates let you judge whether what you’re reading still holds — a guide to the NIE (foreigner ID number) written in 2024 may describe different timelines than one reviewed in 2026. We don’t backdate or fast-forward publish dates to look fresher: we follow a real publishing schedule, and every page carries the date it actually went live.

Cost figures

When we quote a typical cost — what a bathroom refit runs, what a gestoría charges, what a removal costs — we say where that figure came from and when. We never invent a number or round it up to look more appealing. If we don’t have a reliable source for a price, we don’t publish one: the page will tell you to ask for a quote instead.

No paid content in the guides

No business pays to be featured more favourably in a guide, to get a recommendation, or for a mention in editorial text. A business can pay to appear in search results marked Sponsored — kept in slots separate from organic results, as set out in our sponsored content policy — but that never changes what we write in a guide, or the organic ranking order. It’s the same line between information and advertising that Spanish rules on commercial communications require.

Independence from listed businesses

We write guides to the same standard whether or not the businesses we mention as examples advertise with us. When a business appears in editorial text, it’s because it illustrates something relevant to the topic, not because it paid to be there. A professional’s listing in the directory and the editorial content about their trade are separate processes — one doesn’t buy the other. You can read more about how we check listing data in our verification policy, and how we handle reviews in our review policy.

Images

Images alongside guides and service pages come from two sources: AI-generated illustrations, used deliberately as abstract accompaniments to the text, and openly licensed photographs (for instance under a CC licence, or from libraries like Unsplash or Pexels), each credited with its author and licence. No AI-generated image is presented as a real photo of a provider, a real customer, or a real review. You can see the full list of credits and licences on our credits page.

Corrections

If you spot an error — an outdated figure, a broken link, something that’s no longer accurate — you can tell us through our corrections page. We look at every report and, where it’s warranted, fix the page and update its date.

This policy sits alongside our methodology, our verification policy, our review policy and our sponsored content policy. For legal information, see the legal notice, our privacy policy and our cookie policy; for accessibility, see accessibility. You can also use search to find any guide or service directly.

Frequently asked questions

Do you use AI to write the guides?

Yes, for first drafts. A human editor checks every draft against the sources cited before it goes live, and guides on regulated topics carry an «awaiting review» notice until a qualified professional has checked them.

Can a business pay to be featured more favourably in a guide?

No. Nobody pays for editorial coverage or a favourable mention. The only thing a business can pay for is a result clearly labelled Sponsored, kept in its own slot, separate from organic rankings.

What does the «awaiting review» notice mean?

It means the text covers a legal, tax, immigration or health topic that a qualified professional hasn't checked yet. The page stays published and visible in the meantime.

How do I know a guide is still up to date?

Every page shows when it was published and, if it has changed, when it was last updated, so you can judge for yourself whether the information still applies.

Sources

  1. Regulation (EU) 2024/1689 (the AI Act), Article 50 — transparency obligations for AI-generated content — EUR-Lex, European Union
  2. Ley 34/2002 (LSSI-CE), Article 20 — identification of commercial communications — Boletín Oficial del Estado (BOE)
  3. Ley 34/1988, General de Publicidad — unlawful and covert advertising — Boletín Oficial del Estado (BOE)

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